Daimler PIONEERING. thinks big and in detail. After all, even a small idea can revolutionize entire industries today.
Our goal is to make a decisive contribution to shaping the future. This means being a pioneer, transcending boundaries, and creating innovations and products from ideas — for the advancement of humankind and of the Daimler Group. Group Research is underscoring its commitment to this goal with a new label: PIONEERING. It aptly describes our engineers and inventors, who make diversity into a success factor. Together, we are developing solutions for the future — our future. Ignite. Invent. Implement.
Recognizing and assessing trends — that’s how we get innovation processes started early. We compress social, economic, and technological trends into holistic visions of the future and in this manner motivate others to shape this future with us. Depending on the given topic, our partners might be internal colleagues or external partners from universities or startups.
The thoughts of just one person are often enough to generate a good idea. However, if you’re going to transform an idea into an innovation, you need to have good teamwork. We work together to link various approaches in order to develop strategies, concepts and, ultimately, prototypes.
Every innovation concept has the same goal: to create a better and more sustainable product. Our pioneers transform innovations into applications, develop them to the series production stage, and thus safeguard the pioneering role played by Daimler products. Because they set standards and keep this goal in mind from the initial idea through to its implementation.